.YOU MAY certainly not know it, however different fonts generate various emotions. Serif font styles, along with small strokes by the end of letters, are actually frequently discovered in books as well as newspapers. They seem respected and reliable. Sans serif font styles, which are plain, may seem contemporary and laid-back. Visual congruity provides viewers a feeling that they understand where they stand up it helps to develop trust fund. When it comes to The Economist, it specifies the hue for our journalism.